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Crisis Leadership Model: Integrating MEWEMIND with 3S–FORM Execution Architecture Sukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyFebruary 16, 2026 Crisis exposes the true structure of leadership.Under pressure, leaders default to their dominant cognitive pattern—often execution-first, evaluation-heavy, and ego-protective. In performance-driven systems, this frequently produces..

The Path I Have Walked as a CoachSukjae Lee, Ph.D.Creator of the Effectiveness Coaching MethodologyJanuary 13, 2026 As of this year, it has been 24 years since I entered the field of coaching in 2002. As a social psychologist with a strong desire to explore a field in depth, coaching felt like a promising and intriguing emerging domain. In particular, I believed it was an excellent field for inv..

0. OverviewThe theory and practice of effectiveness coaching is a unique methodology developed by Coach Sukjae Lee, which focuses on maximizing a client's 'effectiveness' through coaching to help them achieve their desired results. It is characterized by an integrated approach that goes beyond simple behavioral change to also pursue internal growth.​1) Theoretical Foundation of Effectiveness Coa..